Swot Analysis Company Essay Example for Free

Swot compend Company Essay4. SWOT AnalysisThe overall evaluation of a companys Strengths(S), Weaknesses (W), Opportunities (O) and Threats (T) is called SWOT Analysis. It is a way of monitoring the foreign and internal market environment.4.1. Analysis of Strengths and WeaknessesThis analyses the internal environment of a company. According to our comprehensive observation and analysis, the future(a) Strengths and Weaknesses of Mini Co-op city are identify.4.1.1. Strengths As the cost of living is relatively high, this cater to number one income earners by providing commodities at controlled prices, which results in lesser price fluctuations. Samurdhi beneficiaries receive stamps of Rs.240, Rs.340, Rs.540 per month to purchase commodities.4.1.2. Weaknesses Lack of park facilities. The name board is not attractive and eye catching. Arrangement of goods and layout is ineffective. Display has not been utilized in correct manner and the eye level shelves are empty. They are pra cticing the sales oriented concept, not the marketing oriented concept. No marketing and promotional effort. Lack of staff and currant members are not enthusiastic. The dwelling in which outlets are located is not convenient.4.2. Analysis of Opportunities and ThreatsThis analyses the external environment of a company. According to our observations, we identified following Opportunities and Threats of Mini co-op city.4.2.1. Opportunities Existence of a network of branches and opportunity to further expand it by dint of government fund allocation. With terrorism coming to an end and achievement of peace, ability to capture new north and Eastern market which attracts relatively low competition.4.2.2. Threats Limited availability of funds. High political influence and careen of political parties will affect entire policies and practices. Higher competition faced retail sellers and well nonionized chain of supermarket