Costing for the 21st Century Essay Example | Topics and Well Written Essays - 750 words

Costing for the 21st Century - Essay Example So that they may experience long-term profitability, careful planning and decision-making are necessary. The primary reason why people engage in business is to earn profit. Companies who have great knowledge in the mathematics of business are more likely to survive in the changing business environment (Foster, 2007). The management of businesses applies costing methods to help them make the right decisions. The use of cost, price, and volume analysis (CVP analysis) for the 21st century organizations is becoming an issue nowadays. Because the focus of CVP is to deeply understand the correlation of cost, quantity sold, and price, it enables the firm to gain knowledge on important financial data (Hansen, Mowen, & Guan, 2009). The application of cost, price, and volume analysis (CVP analysis) is a way to precisely assess the impact of the major decisions that the firm's management has made ("Cost/Volume/Profit Analysis†). The Notion of Value Costing for the 21st Century Organizatio ns There are many complexities in today's method of accounting. Its essentiality to the entire business operation is the reason why the careful analysis of accounting is becoming crucial. The idea of value costing for the 21st century is still vital to any organization, although others seem not to agree with its implementation. This method is undeniably helpful to managers, especially in determining the impact of management decisions to the firm’s operations. The stiff competition in the various industries of the business sector compels the management of companies to seek for precise and extensive methods of estimating costs. Managers who are given the task to gather relevant information for decision making sometimes find it hard to determine the appropriate method to use. Even though others consider CVP analysis as traditional, it is still absolutely applicable in today’s enterprise environment. Managers need to have an approximate calculation of the expected revenues , cost, and profits so that they can devise strategies and keep an eye on the firm's undertakings. Because of these, they conduct the CVP analysis. It gives them a hint as to the extent of operating activities needed to not incur losses. When losses are avoided, there is a huge probability of obtaining the target profit. CVP analysis also helps managers figure out operational risks while in the process of selecting the appropriate cost structure (Eldenburg & Wolcott, 2004). The Application of Costing Methods Entrepreneurs are sometimes careless when launching a new product. They tend to hurry with its introduction to the market without even analyzing the price and the total costs of its production. The outcome of this sudden decision is the inability to earn profit. One costing method used to avoid the inefficacy of management decisions is the break-even analysis or the cost-volume-price (CVP) analysis. It provides an assessment on the impact of the decisions made by the management. Break-even analysis is imperative to any organization because it determines the point in time when the business is able to make a profit (Small Business Development Organization, 2011). It is an effective tool that can be used to examine the total revenues, cost, and profit variable. In this method the break-even point is identified that shows the point of equilibrium between sales and cost. In particular, the break-even point signifies a no profit and no loss situation (Siddiqui, 2005). Usually, manufacturing firms are the ones that use CVP analysis. Apparently, it is because these firms produce a product. In order to determine the value of the product, the total fixed and variable costs associated with its

Strategic Quality And Systems Management Essay Example for Free

Strategic Quality And Systems Management Essay This unit provides the learner with an understanding of the importance of effective quality and systems management to enable achievement of organisational objectives. It also provides the learner with the skills to be able to implement a strategic quality change in an organisation. Scenario You have been hired as an outside consultant to devise, implement and manage a new operational framework for student attendance monitoring and engagement in EThames Graduate school. You are required to look at the existing quality management within the organisation particularly focusing on punctuality of students within the attendance policy. You need to implement a strategic quality change, ensuring the necessary monitoring evaluation systems are in place and evaluating the outcomes of the change to improve punctuality of students at EThames Graduate school. You will need to particularly focus on improvement of punctuality of  students, as there has been concerns raised by study representatives of all intakes during the student council meeting that there are tiny number of students who seems to be coming into the class fifteen minutes late into the lesson and this has created disruption for students who are in class on time. Nonetheless, EThames Graduate School recognises the relationship between good attendance, punctuality and student success. This Policy also recognises the requirements of the Home Office for Tier 4 students. Persistent lateness and lack of attendance is disruptive to the teaching and learning activities of all college students. Aims The aims of this policy are: To enable all absences to be fairly and consistently dealt with across the College. To monitor and improve the attendance of all students. In interpreting the policy and associated procedures, the decision of the College is final. The College may amend this policy at any time or depart from it depending on the circumstances of the case. Attendance requirements As part of the terms and conditions of enrolment at the College, students agreed to comply with the EThames Code of Conduct, which specifies that students are expected to attend all lectures, seminars and tutorials. Where attendance is unsatisfactory students will be subject to the Student Disciplinary Procedure, and registration on the programme may be cancelled, and if applicable Tier 4 sponsorship may be withdrawn. Students are expected to arrive punctually and attend all classes, compulsory activities, tutorials and review sessions. Please follow the reference below for more information: EThames Graduate School (2014) EThames General Documentation: Attendance Policy. Last accessed on 16th May, 2015 at 18.00: http://livecampus.estudents.org.uk/course/view.php?id=71 Focused on the scenario above provide your answer in a form of a written report. Task 1 Make a case to the principle for change Here you will need to: Create the plan for strategic quality change of the student attendance monitoring and engagement framework particularly on punctuality with the aim of enhancing existing quality. Plan a strategic quality change to improve organisational performance. (AC:3.1) Define resources, tools and systems to support business processes in a strategic quality change. (AC:3.2) Design systems to monitor the implementation of a strategic quality change in EThames. (AC:3.4) Write a report justifying your plan that Explains of the importance of effective operations management in achieving organisational objectives. (AC:1.1) Explains of the importance of effective quality management in achieving organisational objectives. (AC:2.1) Evaluate the success of existing operations management processes in meeting an organisation’s overall strategic management objectives. (AC: 1.2) Evaluates the success of existing quality management processes in meeting an organisation’s overall strategic management objectives. (AC:2.2) Evaluates the wider implications of planned strategic quality change in the organisation. (AC:3.3) Present a summary of your proposal along with your report and plan to key stakeholders in the College. Task 2 Implementation From your class, one framework will be chosen. You will then group together as a team with clear divisions and responsibilities and tasked with implementing the change in association with Student Services and the Attendance Team. Make sure that you Implement a strategic quality change. (AC: 4.1) Embed a quality culture in the organisation and ensure that the team continuously monitors and develops the plan. (AC: 4.2) Individually monitor and review the implementation regularly (AC: 4.3) Note: You are responsible for ensuring that each part of the plan is implemented, embedded and monitored. You can delegate tasks to other members of your team, but you cannot delegate responsibility for oversight. And you are also responsible for evidencing your oversight. The evidence we require of your engagement with oversight Minutes of every meeting you attend with clear indication that you have participated Your preparation notes for every meeting Detailed proposals for implementation or development that you have submitted at every meeting A record of all action you have taken, signed by a witness from within EThames Monitoring reports that you have completed on a daily basis reviewing the effectiveness of the implementation and the effectiveness of the plan Task 3 Evaluate the success of the implementation Write a report that evaluate the outcomes of a strategic quality change in an organisation and recommend areas for improvement to a strategic quality change that align with organisational objectives. (AC: 5.1 5.2) Submission Guidelines Your submission should be in a report format. 3500- 4000 words Excellent Formatting: Preferred writing styles Arial, Verdana, and Times New Roman Line spacing 1.5, Font Size 12 Consistency in Heading Scheme, bullets and numbering Consistency in top, bottom and left, right margins Alphabetical Harvard referencing and bibliography *For Late Submission policy, please refer to your student course handbook available on Live Campus. Plagiarism Rules and Regulations No plagiarism is accepted in assignments and students are advised to do the referencing correctly according to the Harvard Referencing System. Students are advised to submit assignments with a plagiarism percentage below 15%. Any student submitting an assignment with a percentage of more than 15% will have their work reviewed by the appropriate Exam Board. Reduce your plagiarism by not sharing assignments and doing in text citations of sources used, using the Harvard referencing method What is Turnitin? Turnitin is the software that EThames uses to calculate the similarity of your assignment to any other document submitted in the same system all over the world. What happens when you submit an assignment on Turnitin? You submit your assignment on Turnitin by submitting it on Livecampus on the assignment submission link. Your assignment is then compared with all of the assignments for all the different units submitted on Livecampus as well as assignments submitted by other students in other colleges and books and documents all over the world. The report generated is not the final report. The final report will only be generated after the final deadline which would mean that once the submission link closes and once every student submitted assignments at EThames for the specific unit, only then the final report will be generated. This means that if you have shared your assignment with anybody and they have submitted part of it or the full assignment the initial report your friend got would’ve indicated the similarity, but your report would’ve remained unchanged. This is because the report is refreshed every time that you upload your assignment and then finally after the deadline. After the deadline their plagiarism will be high as well as your own. What can you do to avoid getting a high Turnitin score? Do not copy pieces of work from any book or website. It needs to be rewritten in your own words and proper in text citation should be done according to  the Harvard referencing method Do not share your assignment with any friend, not even to assist them Plagiarism Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalised in assignment marking. Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student’s own work. Examples of plagiarism are: The verbatim copying of another person’s work without acknowledgement The close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement The unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own. Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism if the absence of quotation marks implies that the phraseology is the student’s own. Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.

Equality In Todays Schools Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In this class, we have struggled to evaluate the current educational system in order to determine if significant social issues, including increasing regional poverty, and declining literacy rates in specific urban regions are related to economic differentiations in the education system. Because of recent studies, some have considered the issue of educational funding allotments in order to determine a system that provides greater equity between socioeconomically disadvantaged inner-city schools and wealthier suburban, middle class schools. This funding issue has been addressed a number of times. It has been recognized that the foundation for the necessary funding changes have stemmed from the recognition that school funding differences relate directly to sociological issues, including the creation of a cycle of poverty and illiteracy in under funded urban settings.   Ã‚  Ã‚  Ã‚  Ã‚   One of the most significant issues raised in public education in recent years is the radical difference that exists in funding levels between wealth and poor school districts (Zuckman 749). Many states have allotted educational funding related to tax revenues, and this has determined a higher level of educational spending in wealthy neighborhoods and a much lower level of spending for inner-city poor and rural poor communities (Zuckman 749). Because of this focus, a number of states have considered and implemented plans for the equalization of school funding, but this has not come without considerable opposition (Zuckman 749). Though individuals in low-income neighborhoods areas have defined this equalization as a positive process for improving urban schools, wealthier suburban populations have complained that this will take away funding necessary to maintain programs that are already in place (Zuckman 749).   Ã‚  Ã‚  Ã‚  Ã‚  In class, we have argued that the differences in these educational settings have had a direct impact on the outcomes for students. Because a positive educational setting is a direct indicator of the capacity of a person to develop into a productive citizen, it has been determined that only with sufficient funding can public schools offer the educational process necessary to determine positive outcomes. Funding for elementary schools and public schools in general, is shifting from the federal level... ...l improvements, better educational materials, and nicer facilities while children in of the urban poor are often provided with the essentials.   Ã‚  Ã‚  Ã‚  Ã‚  I think the outcomes in disadvantaged educational settings are a direct result of the socioeconomic conditions and are directly correlated. Low test scores tend to be reflected as an outcome of low-income public education while higher standardized test scores are correlated to the increased educational focus and the impacts of programming and facility improvements that can be maintained within the educational settings of many higher income school districts.   Ã‚  Ã‚  Ã‚  Ã‚  How can there be such a vast difference within the public school system of a country, which claims to provide equal opportunity for all? The equity issue boils down to the rights of students, and the right to a free, accessible, and equal public education for all citizens is an essential directive in the American government. As a result, it is necessary to consider the social issue of under funded education and reflect upon both the causes and the cyclical nature of poverty as they relate to under funding of public schools.

Educational Goals and Philosophy Essay -- Teaching Learning School Ess

Educational Goals and Philosophy It was the last day of school. My daughter's 3rd grade class had just chosen to have me read to them instead of playing a game. As I explained that we wouldn't be able to finish the rest of the chapter book I had begun several weeks before, I suggested "You can check it out at the library and finish it over the summer". One little girl looked up at me in disappointment and said, "but it wouldn't be the same as hearing you read"! My heart melted and the final reason was added to my ongoing mental list of why I should begin to pursue a teaching degree at the age of 35. Children are creative, enthusiastic, honest, inquisitive, loving, and full of energy! Yet at times they become easily bored, disappointed, frustrated, indignant, and stubborn. Even with all these seemingly contrasting characteristics in common, each child is a unique person with talent and potential for achievement, but also different learning styles. As a teacher, helping to develop each child's capacity for learning will be compounded by many factors. Such as, emotional or personal turmoil due to family issues at home, personality and temperament conflicts within the classroom, learning disabilities, physical disabilities, and the simple fact that there are too many children to teach at the same time. With all these different needs in the classroom, good classroom management is a must in order to begin to determine what will work best for each child. Keeping disruption of time to a minimum will require consistency in discipline. Rules that are easy to understand and created wi th the students are my goal, with consequences followed through consistently in order to establish a sense of fairness and security to each s... ...Bachelor's Degree in Elementary Education here at Concord College. I would like to complete several years experience in the classroom, preferably the early grades, and at that time I hope to begin the requirements for my Master's Degree, if available, here at Concord also. I plan to stay in the Southern West Virginia area, as I have strong family ties here, having been raised in Raleigh County. Teaching is a dream I have had for several years now, motivated by the challenges and rewards of parenting, and by volunteering in my own children's classrooms. Becoming a teacher is a natural extension of being a parent, where the roles of both are training and guiding young lives in order to prepare them for the adult world. Choosing the path of the teacher will allow me to continue to experience one of the greatest joys in life - making a difference in the life of a child.

My Personal Goals

Every successful person has a list of values, visions, and goals. I live by my values, make decisions with my visions in my mind, and set goals that will help me reach my life visions. These three elements take me to places I want to be in life. These elements reflect achievement goals and performance goals. â€Å"Achievement goals reflect the purpose of an individual's achievement pursuits and two general types have been proposed: mastery and performance. When pursuing mastery goals, an individual's purpose is to develop competence by acquiring new knowledge and skills (e. . , â€Å"My goal in this class is to understand the material as thoroughly as possible. â€Å"). When pursuing performance goals, an individual's purpose is to demonstrate competence relative to others (e. g. , â€Å"My goal in this class is to do better than other students. â€Å"). Thus, individuals can be motivated to achieve for two very different reasons: to increase their competence by learning as much as they can or to gain favorable judgments of their competence by performing as well as they can compared to others. † (Barron & Harackiewicz, 2001, p. 06) My achievement goals and performance goals are family, career, and education. These three categories intergrade within one another. My education goal is to obtain my Bachelors of Science in nursing degree. My career goal relies on the completion of my degree to continue to advance in my career. My family goal is to maintain a healthy, happy, well-balanced structure while perusing and achieving my other goals. â€Å"Professional life has a great impact on the personal life of a person. If one is neglected, then, the other aspect will be hampered. So, a proper scale of balance must be maintained. (Kar, 2011, p. 11) Throughout life as values and visions change and goals are attained, new goals arise. Education is my new goal. My vision for my career path has given me the value to achieve a Bachelors of Science in nursing degree. I have chosen to attend â€Å"University of Phoenix† online to help maintain family balance and life visions. I believe â€Å"University of Phoenix† design courses to help meet and maintain my education short-term goals and to stay on track with meeting my long-term education goal. My short-term goals include completing and passing every course. Within my short-term goals there are milestones. The milestones are laid out in class discussions and smaller assignments. The large assignments and group projects will be part of my short-term goals for that course. I will divide my large assignments into milestones. Completion of each milestone within that assignment I will reevaluate the progress and continue to move forward until milestones are meant and assignments successfully completed prior to due date. Meeting these milestones will help me reinforce my commitments as I continue to advance forward. My education goal is a new goal because of my change in careers. I had been a trauma nurse since 2003. Working in the emergency department I demonstrated leadership skills, personal accountability, and professionalism by exchanging ideas and feedback while embracing opportunities for change. October 2013, I was approached to apply for an administration position and accepted the offer. One requirement for the position is to obtain my BSN, in addition to a short-term goal for my career so I can continue advancing forward in my career path. My current position has directed me to the following pathways. Improve efficiencies with nursing processes, reduction of readmission rates, increase satisfaction scores with pain management and develop outreach programs for patients with chronic disease. I have individual visions for each pathway. Every pathway goes in different directions. It is important to maintain clear vision and focus on every pathway individually. I have short-term goals that help me reach my visions. I rely heavily on team approach to meet goals with exceptional outcome. I facilitate each team; the team plans the short and long-term goals for the projects. Within the short-term goals there are milestones with due dates. Progress and barriers are addressed at scheduled meetings. The process drives timing, communication, and progress. To maintain balance among my family, work, education, and free time, I will use several tools. A planner lays out timing to achieve short-term goals and record milestones. My educational time is early morning and late evening studies; dividing my educational time helps maintain balance with family needs. The family’s schedule displays in the kitchen on a calendar whiteboard. The calendar is visible to everyone and lists important activities. My time after work is according to children’s homework, activities, and events. I have set aside eight hours a week for time in the gym, which is very important to maintain life balance and reduce stress. At work I have to use different tools. Outlook calendar displays my meetings and events. A whiteboard is in my office where I list projects. This list creates visual details of ilestones, due dates, and target completion dates. Completed projects are kept track of in an excel spreadsheet to monitor success or barriers. Projects are officially titled successful when measureable outcome demonstrates effectiveness, efficiency and increase productivity. In conclusion, I will attain my educational goal by achieving my BSN degree. My short- term career goals are to continue to complete projects with exceptional outcome. My long- term goa l is to continue advancing in a successful career path. I understand I have to sacrifice things to allocate for new goals. I know scheduling time each day to work on my goals is a key to my success. To reach my goals I understand I cannot allow excuses. I know it will be critical to stay on task and to do what needs to be accomplished every day. â€Å"Human progress is neither automatic nor inevitable. Every step toward the goal requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals. † (King, 2001-2013, p. 1)

American Labour Movement Essays - Labor Relations, Business

American Labour Movement Essays - Labor Relations, Business American Labour Movement Tapas K Chakraborty ACWA Role Impact of Organised Labour in American Politics Introduction Th is write-up is an attempt to briefly explain the role impact of American labour movement in the American politics. Efforts are made to throw light on such aspects as emergence of trade union movement, its place in the socio-political structure of America, the hard days, good days as well as bad days of American trade union movement. Issues of labour immigration, globalisation, and inequality have been put in places as required. History Development of American Labour Movement During later part of the 17 th century, America witnessed the beginning of guild led trade union movements by workers from carpentry, printing , cobbling, and other professions. Workers also played a significant role in the independence struggle. England - born industrial revolution had started to spread in America, and with this came in the news of miserable working conditions of British factory workers. During the American civil war, factory system of economy flourished but gruelling income-inequality and grinding poverty emerged as well. Workers became aware of exploitative tendency of employers and felt the need to form trade union-federations. Number of trade unions rapidly increased. Some of the front ranking federations, to name, are National Labour Union; 1866, Knights of Labour; 1869, The American Federation of Labour; 1886, and others. It won't be out of context to mention that a parallel trade union movement not by main stream federations, but by radical industrial workers became suc cessful in scrapping a wage-cut and number of weeks reduction decision by the employers. Their movement and achievement are also viewed as positive contribution to the American trade union movement. In 1935 Committee of Industrial Organisation (CIO) was established as a conglomerate of a number of American Federation of Labour Unions. The CIO under the able leadership made a big stride in American labour unionism and workers of large sector of American basic industries united under this umbrella organisation. Though AFL and CIO had their respective reservation s as regards direction of movement, there were common interest areas for them to work on, and ultimately in 1955 AFL and CIO merged into a bigger inclusive trade union federation. Since 1970s the number of American T rade U nions and their influences , have been steadily plummeting. The new anti-unionism regime came to power in 1980s and exacerbated the down swing. During the period 1975 to 1985 trade union membership dropped by 5 million. Manufacturing sector witnessed a sharp decline of 75% in the number of member-workers during the same period. From 1980s to 2009 organised American labour force in relation to total labour force declined from 17% to 12%. A number of factors are responsible for such decline , like employers' consistent effort to keep industries trade-union free, more and more workers losing faith in organised trade unions, and accepting low paid jobs, and most importantly, income disparity among trade union members and non-members leading to rise in production cost of goods manufactured by industries with trade union presence, and thereby losing out to competitors , and resulting in lay-off of workers in s uch industries. Significance as a Political Actor The American labour movement and workers in general witnessed both political unrest and economic uncertainty, during 1894 to 1915. Industrial revolution that started in Europe entered America, and industrialisation spread unchecked. Newer jobs were created along with newer problems. Three depressions within a span of 20years forced many plants to shut down resulting in unemployment. Industrial dispute was a common-place incident in management-worker relationship. But American labour movement had some significant impact on some major social issues of the 20 th century ; important among them are reasonable working hours and working conditions for the industrial workers, participation of women in the work-force, vacation of workers, and abolition of child-labour. Industrialisation initiated a shift in the social life of America from being agrarian to industrial. The industrial colonies got congested due to large-scale immigration in search of jobs . Living conditions of workers got worsened, and so their wor king conditions, marred by long and strictly monitored monotonous work. The American Federation of Labour (AFL) founded by Samuel

online dating essays

online dating essays Email is an easier way to meet people because there is less stress placed on an encounter. A person can say what they want, how they want, and not have to worry about it being taken the wrong way. A person can also send a picture after they have started talking. Communication is the most important aspect in any relationship. Cyber communication is just an innovative form of beginning a relationship. In Ed Bolands article, In Modern E-Mail Romances Trash is Just a Click Away, Sherry Amatenstein states that email has changed every aspect of dating. The article states that the new technology used in dating has both positive and negative consequences. The use of email correspondence in dating has only improved the chances of finding love. However, keeping love may find new challenges and obstacles that lie within the realm of online dating. A mother of two divorced a number of years ago and not more than a year after she found herself hopelessly in love with a new man. They shared everything together and could have gotten married except for a few unmentionable details. Needless to say that after a fourteen year marriage and then a five year relationship, this woman felt alone and panic stricken that she would be alone for the rest of her life. Months passed and she did what she could to date; a guy from a bar here, or an employee from the company next door there. She felt out of luck and consumed by her inability to find a companion. After another unsuccessful date a friend of hers suggested an online dating service, something completely foreign and quit frightening for her. She stressed about everything from the questions she would be asked to the picture they would take of her. She did not want to sound too needy for a boyfriend in her answers and she also wanted to look physically appealing to onlookers in her photo. She was paranoid that this would lead to yet another failure. ...

Avoid These 15 Career Mistakes If You Want to Get and Keep a Job

Avoid These 15 Career Mistakes If You Want to Get and Keep a Job If love is a battlefield (and we all know it is, thanks to Pat Benatar), then the career world is a minefield. There’s the resume and interview process, but the dangers don’t end once you’re hired and installed comfortably in a cubicle somewhere. Let’s take a look at some of the most common career mistakes throughout the job cycle, and what you can do to try to avoid them. 1. Before You’re Hired2. On the Job3. On Your Way Out4. Your Future CareerBefore You’re HiredThe clock for potential missteps kicks off the second you decide to apply for a job. Here’s what you should be wary of doing:1. Making blatant mistakes in the cover letter/resume.In many cases, your cover letter is your first chance to make an impression on the recruiter or hiring manager. If you go in with a bunch of obvious errors (or one really egregious one), this suggests that you might be as sloppy an employee as you appear as a candidate. Always check everything thorou ghly for typos, and if possible, have a trusted friend or family member read over any materials you’re going to release to the world.I have a friend who made the most horrible typo possible, accidentally leaving a super-vulgar mistyped word in a cover letter to a company that, shall we say, wasn’t very likely to laugh off such a word appearing in communication with them. Needless to say, he never got a call for an interview at that place. Trust me, it’s worth it to spend the time to write and revise your resume, engineering it down to every word.2. Addressing the wrong person/company.Dear Sir at Widget Company, I was excited to hear about an opening at your company. I’ve always wanted to work at Widgets R Us. I anxiously await your response. [Spoiler alert: no interview forthcoming.]3. Phoning-in the interview.Whether you don’t really want this job after all, or you think you can coast because you’re very qualified, don’t take anythin g for granted. Always bring your A-game to any interview. Even if the job is unlikely to pan out, it’s good practice, and the people who take the time to talk with you about the job will appreciate your engagement and enthusiasm.4. Not following up with a thank you.Whether the interview went awesome or terribly, always follow up quickly with a thank you note. Manners go a long way, and you never know when you’ll come across the same people in the course of a future job search.5. Being too aggressive (or not aggressive enough).The Goldilocks approach works here. Don’t go in, all iron-grip handshake and unblinking eye contact. Also don’t go in looking at the floor and answering only direct questions. Try to find a happy medium where you’re confident, but not challenging every interviewer you meet to a staring contest.6. Talk money too early in the hiring process.As the old saying goes, â€Å"he who shoots first, loses.† If you bring up salary before the company is ready to make an offer, you can come off as mercenary- or worse, you can unintentionally limit your negotiating power after you have an offer in hand. Leave the interview process for getting to know the job and presenting yourself as the best candidate, and keep the negotiating for later. There’s no real upside to discussing money early in the process, and many opportunities for it to blow back on you.7. Not negotiating at all. No matter how grateful you are to get a job, always try to negotiate the best possible salary and benefits. Companies expect this, and as long as your requests are reasonable, it’s a must-do once you have a job offer. If you don’t negotiate and try to build on the initial offer, the only one you’re hurting is yourself.On the JobOnce you’ve got the job, don’t get too complacent- you still need to be careful about making mistakes. This doesn’t necessarily mean that you need to be perfect at all times, and that errors won’t sometimes happen in the course of your job. These are more the situations to avoid in the workplace.8. Making decisions purely based on money.If you love your job but jump ship for the first opportunity that comes along and pays better, you could live to regret that. Make sure that major decisions (like accepting a job somewhere else or deciding to leave) are backed up by a number of factors you’ve considered, including salary, benefits, your overall level of happiness, and your career goals9. Keeping your head down.Working hard is super important, but you know what else is too? Connecting with coworkers. You don’t have to be best buds, but making a nominal effort to get your coworkers can really help you later on. Not only do you get comfortable with people whose faces you see every day, but you never know when an ally will come in handy in the office. Quash those introvert tendencies and make small talk the next time you find y ourself waiting at the copier with â€Å"Tim†¦uh, Something from accounting.†10. Limiting your network to people you work with.It’s great to get to know people at every level in your company (see #9). However, don’t fall into a trap where your entire active network is located within your office’s four walls. Part of the beauty of having a network is getting information and opportunities from other places, so why limit yourself? If your LinkedIn profile is mostly people you see at least four times a week at the watercooler, it’s time to branch out and start making connections with people at other companies.11. Avoiding difficult situations.Challenges are excellent experience builders. Fear of failing can make us more likely to avoid taking on unfamiliar projects and goals, but you could be hurting yourself in the long run to keep things smooth in the short term. You’re unlikely to learn new skills or gain experience if you stick narrowly to your job description. It’ll also leave you with fewer instances where you can point to genuine growth and problem solving skills.12. Not owning up to mistakes.Not wanting to get in trouble with the boss is a pretty valid feeling. However, I’m assuming that you’re human. And accordingly, mistakes will happen at some point. It’s how you deal with those that can make or break your reputation. Don’t be the person who starts looking for someone to throw under the bus when things are going wrong. Be the one who says, â€Å"this is what’s wrong, here’s how we’re going to approach this, and here’s how this will be handled moving forward.†Not only that, but you also don’t want to earn a reputation as someone who trashes coworkers to make yourself look better. If you’re leading a group and others dropped the ball, it shows better leadership skills to take responsibility for the group’s performance a nd move on than to sit there pointing fingers at everyone else.13. Saying yes to everything.This is a tough one. You want to seem like an uber-employee, able to handle everything that comes your way. However part of being that uber-employee is knowing your limits, and being able to manage priorities. Getting overwhelmed is never going to be helpful- not for you, and not for anyone who’s counting on you to do the things you said you’d do.On Your Way Out Oh, did you think that once you’ve decided to leave your job, it no longer matters what you do? Nope, you’re still on the hook. There’s still potential for things to go awry.14. Burning bridges.This popsicle stand may be blown (or about to be), but no matter how resentful or angry you feel about your soon-to-be-former job, it’s in your best interest to be gracious until your last second in the office. You never know who you’ll come across again in the future, so you don’t want th e lingering impression to be, â€Å"Oh, I remember that person. What a jerk!†Your Future CareerThere’s one more mistake you don’t want to make, and this one has nothing to do with what you’re currently doing; it has to do with limiting your future career options.15. Letting inertia get the better of you.Are you still at your job because you don’t want to rock the boat and try to leave? Are you sacrificing career goals in the interest of stability? According to Forbes’s Liz Ryan, this â€Å"falling asleep† is one of the deadliest things that can happen in your career. Always be on the lookout for new opportunities, and find ways to make these opportunities work so that you can take advantage.Taken individually, none of these career mistakes are likely to translate into being career killers. But if you’re more aware of the consequences of even the smallest career pitfalls, you’ll be that more adept in getting right around them.

ADULT DEV SLP2 Research Paper Example | Topics and Well Written Essays - 500 words

ADULT DEV SLP2 - Research Paper Example Thus when an individual turns into an adult he should not be taught, guided and directed as children. Secondly, when an individual enters into adulthood, they have captured huge amount of experience and information and this experience is of high value to them as this experience shapes their beliefs, norms and values. If teachers underestimate the experience of adult learners and start teaching them through their own experience like they teach children, adults tend to question what the teachers are teaching because their experiences might be different from what the teachers and the course material is informing them. As an individual enters the ages of adulthood, his/her demand for knowledge increases and his/her readiness to learn more even increases (Merriam, 1989). During childhood, individuals do not tend to care much about education and whatever they learn is more targeted towards completing a particular course and earning high grades in them. On the other hand an adult learns so he can practice what he has learned, thus they want to learn more so they can apply more and become successful in their jobs. Since adults are working and have jobs, they give more importance to the practical side of knowledge they are gaining from educational institutes. An adults learning is more task oriented than just for the purpose of gaining knowledge (Rubenson, 2011). This is why when educators teach theory to adults without informing them about the application of that theory, adults find that piece of information irrelevant and tend to ignore its importance. On the other hand if educators teach concepts wi th practical application to adults, adults will learn better and absorb more information. During adulthood, students prefer not to waste time as their social roles increase. Their social role may include role of father, son, employee, friend, student and husband. Thus, adult students have to devote their time and effort to all their

STRATEGIC MANAGEMENT OF S.E.A. OLYMPUS Dissertation - 1

STRATEGIC MANAGEMENT OF S.E.A. OLYMPUS - Dissertation Example In order to justify this further, the actual survey and interview with customers and the staffs of the chosen organisation was initiated. The study’s conclusions are based on both the findings of literature review and the actual survey and interview and out from them come the general recommendation of how an organisation should meet the customers’ perceived services and actual received services. ACKNOWLEDGEMENT My heartfelt gratitude goes to my parents who were able to provide me financially for the success of this study. Without them, I would not be able to gather data and other related information because such activity would require extensive time and substantial financial resource. During my sleepless nights, I would like to thank all my friends who were able to impart their time and provide me with their important suggestions in order to improve my paper. I would also like to personally thank my supervisor who was able to give her time and effort for my study. My he artfelt gratitude is also for her. CHAPTER 1: INTRODUCTION TO THE STUDY 1.1 Introduction to the Problem Every organisation requires substantial management in order to succeed. Thus, strategic management tools are necessary in order to evaluate performance in great detail. Performance should be of high quality. Thus a management with exceedingly high quality especially if it is in a progressive approach is said to help organisations achieve their best performance especially on meeting high level of customer satisfaction and eventually obtaining their profit (Yeung and Chan, 1998). In line with this, it is not only important to consider improving internal operations but a considerable amount of quality management system should be implemented both inside and outside of an organisation. At some point, management strategic tools are necessary (Mol and Birkinshaw, 2009; Smith, 2007; Nonala and Kenny, 1991). This is to ensure that the entire business operation is obtaining corporate object ives. This may take time though. However, the right response on the process is necessary in order that the entire business operations both internally and externally are working together for the entire benefit of the whole organisation. However, there are some cases in which an organisation attempts to move forward and ensure its growth and competitive advantage. At this point, it is important that various aspects need to be substantially considered. One of the most highly considered aspects in the present time involves a high consideration for customers. Customer satisfaction in particular is considered tantamount to the success of an organization (Muller, 1991). This means that in order for an organisation to be a success in an industry where it belongs, giving enough time on how to satisfy customers and meet their expectations is necessary. Today, as commonly observed, this is most common in modern profit organisations (Kotler et al, 1999; Boone and Kurtz, 2006). However, it is im portant to find out how an organisation should build up its competitive advantage knowing that everyone seems to be trying to be a cut above the other. Addressing customer satisfaction is necessary, but there must be a concrete understanding how should it be achieved to ensure competitive advantage (Boone and Kurtz, 2006). 1.2 Background of the Problem With respect to this,

Philosophy Paper Essay Example | Topics and Well Written Essays - 1250 words - 1

Philosophy Paper - Essay Example ually ‘irrelevant’ to the real world today given the fact that it involves defying the governing laws and being ready to face the penalty that are set by these same laws. This proves to be a contradictory, shallow, and an ineffective means of achieving both political and social objectives as compared to radical attack. This paper will argue on the facts against using civil disobedience in achieving either effective revolution or a conventional political action. A revolution and conventional political action are generally movements that are in open disobedience to the laws of the governing system. However, when the defenders of these movements resort to civil disobedience, it proves fear and not being ready to achieve their objectives, as it is a feeble and weak option. This is because the defenders will try to achieve their objectives and contrarily, still strive to maintain their friendship with the governing body, which is an unsure way of winning a revolution. According to Storing (89), Malcolm X was equally against nonviolence resistance arguing that ‘there’s no such thing as nonviolent revolution†¦Ã¢â‚¬â„¢ and explaining that ‘revolution is bloody, revolution is hostile, revolution knows no compromise, revolution overturns and destroys everything that gets in its wayâ €™. Malcolm X categorically continued stating that revolution is not a compromising game for negotiations, but rather it can go to the extreme point requiring bloodshed (Storing 90). Thus in the dependence on civil disobedience, the revolutionists are merely ‘begging’ the corrupt system or society to accept them into them, which are not the basic principles in winning a revolution or any other political movement. The paper considers civil movement as portrayed in the Negro movement to point out the facts that renders it an ineffective revolutionary method. Martin Luther King clearly understood that civil disobedience is the open, nonviolent disobedience of the law and showing the

You have been asked to speak at a career fair for high school students Research Paper

You have been asked to speak at a career fair for high school students in your home town - Research Paper Example ctivities, preparing financial statements, reviewing financial records using audit trials, and using financial statements for strategic planning purposes (VanBaren, n.d.). Let me now tell you about the term ‘financial reporting’. Financial reporting means provision of financial information to concerned individuals and departments in the form of reports to use it for business purposes. â€Å"These reports provide vital information about the organization’s financial status† (Symes, n.d.). Accountants usually organize financial information in the form of financial statements and send them to concerned authorities for decision-making activities. Accounting has also played a significant role in my personal life as its professional ethics have made me much more organized than before. I have also become highly skilled in preparing a cost effective monthly budget for household activities. Apart from these benefits of being skilled in accounting, you must be able to use latest technologies and software applications to progress in your professional careers as accountants. The reason is that technology make accounting processes fast and free or errors which are two of the basic requirements of efficient

Steven Johnson Syndrome Essay Example | Topics and Well Written Essays - 1000 words

Steven Johnson Syndrome - Essay Example The essay "Steven Johnson Syndrome" discusses the effects of Stevens Johnson’s syndrome that causes immense damage to an individual’s skin layer. Stevens Johnson Syndrome is a disease that leads to severe complications amongst individuals. It damages the skin and causes prolonged irritation. SJS is a serious disorder that individuals should not neglect based on its detrimental effects. They should identify symptoms and seek assistance promptly to guarantee individuals safety. The disorder’s main symptoms include flues like complications, painful red, blisters and purplish rash. The symptoms cause the top layer of skin to die or shed off. SJS is a deadly skin disorder that damages individual’s skin layer and compromises the functional level of the mucous membrane. The disorder results from the reactions that individuals experience when they take a certain type of medicine or injection. The body reacts to the medication due to the evident incompatibility or allergy. It compromises the functionality of individual’s skin layer causing irritation. â€Å"The rash evolves suddenly, characterized by wild spread blisters on an erythematous or purpuric macular background†. It leads to psychological and mental complications since it presents severe effec ts that diminish an individual’s self-esteem. Individuals persistently receive advice concerning properly prescribed medicine to avert severe body damage due to reactions. They should understand the need for the acquisition of proper diagnosis.

You have been asked to speak at a career fair for high school students Research Paper

You have been asked to speak at a career fair for high school students in your home town - Research Paper Example ctivities, preparing financial statements, reviewing financial records using audit trials, and using financial statements for strategic planning purposes (VanBaren, n.d.). Let me now tell you about the term ‘financial reporting’. Financial reporting means provision of financial information to concerned individuals and departments in the form of reports to use it for business purposes. â€Å"These reports provide vital information about the organization’s financial status† (Symes, n.d.). Accountants usually organize financial information in the form of financial statements and send them to concerned authorities for decision-making activities. Accounting has also played a significant role in my personal life as its professional ethics have made me much more organized than before. I have also become highly skilled in preparing a cost effective monthly budget for household activities. Apart from these benefits of being skilled in accounting, you must be able to use latest technologies and software applications to progress in your professional careers as accountants. The reason is that technology make accounting processes fast and free or errors which are two of the basic requirements of efficient

Self Esteem of Students with Specific Learning Difficulties within a Essay

Self Esteem of Students with Specific Learning Difficulties within a Secondary School - Essay Example The examination explores theoretical and practical ideas about self esteem among dyslexic learners and makes conclusions based on data gathered through students self-assessment and standardized beginning and end assessment tests. The investigation demonstrates that there is a correlation between the Wave 3 Literacy Intervention Programme and the increase in self-esteem of special learners with dyslexia. After a 10-week programme, majority of the students obtained an average ratio of 3.1 which is the desired outcome for the project. The value of Wave 3 Literacy Intervention is thereby established, while looking forward to revisions by way of enriching the intervention programme, especially for special learners who have undergone the programme several times. Introduction â€Å"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.† Maya Angelou. This quote, for me, sums up the important position t eachers have and the potential influence they have on their students. I may not be a Socrates, Confucius or Jesus, but I do feel I am a great teacher when I can touch hearts and will, in addition to imparting knowledge and skills to prepare a generation of learners for constructive contemporary living. In this present research activity, I become privileged to teach special learners suffering dyslexia. Soon enough, I face the reality that dyslexics find the school an unpredictable battleground in which they are unskilled to exist ( Scott 2004, p. 55). More particularly, Scott notes that ‘for the vast majority of dyslexic children and adults, school has been a place of psychological and often physical torture. Dyslexia is described as a learning disability in children which hinders their ability to read, write, spell and sometimes speak. Manifested to be either mild or severe in children, neurologists perceive that it is â€Å"never too late to improve their language skillsâ₠¬  (Medicine Net 2012, p.1). Many, although not all, of my specific learning difficulty students come to me burdened with self esteem issues, feeling that they have already failed too many times and fearful that they are about to fail again. While empathy fills me with their suffering, I do not see this condition to be insurmountable, given my awareness of modern approaches to student learning and maturation. At school, failure in literacy has huge knock-on effects for the whole academic curriculum and with all subjects. Failing to read and write is a very public failure (Scott, 2004). Any student with limited proficiency in English including specific disabilities related to literacy runs the risk of being left behind by his or her peers. This brief investigation into the effectiveness of Wave 3 interventions and their potential in raising the self esteem of students is borne not only out of my university studies but a genuine interest in dyslexic students, their need to be heard a nd how I can best serve them through my practice. It is obvious to me that a student’s self esteem has a direct impact on their learning. Educators define learning as â€Å"a long term change in mental representations or associations as a result of experience† (Omrod 2000, p. 10). As a school teacher I can provide that learning

Boeing-Case Study Essay Example for Free

Boeing-Case Study Essay The key elements of the resistance to change described in the Perrier case are: Lack of communication and the companies inability to inform the employees of what changes affected production at Perrier, the company made excessive changes, the company introduces a series of changes and the people felt the changes were unnecessary, and they were unsure if they would still have the required skills to continue to work for the company. Perrier has made quite a fair amount of changes in a short period of time and they will need to be aware that some people may not agree to the change and might not work to their full potential. Most of Perriers employees did not think the changes were necessary for the organization to grow. There were some employees who thought Perriers conducted unnecessary changes to impact their normal workload. The latter change was considered as the lack of conviction that change is needed. There was also the Perceived Negative Effect on Interest -this resistance to change will be affected by peoples perceptions of the likely effect of the change on their interests, a term that can cover a wide range of factors including their authority, status, rewards(including salary), opportunity to apply expertise, membership of friendship networks, autonomy, and security. The employees at Perrier were concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering effects for the success of the business. 2. Construct a change management strategy for dealing with this situation. In so doing, identify what approach (es) to managing resistance you recommend and provide a clear justification for your choice. An article by Kotter and Schlesinger provides the classic description on managing the resista

Climate Change Impacts in Central Truro

Climate Change Impacts in Central Truro Background Central Truro is known as an urban region which gives individuals certain merchandise and administrations that they need, administrations incorporate private, business, modern, institutional and recreational area. It is likewise viewed as the main city in the country which was initially perceived as a significant exchange focus, because of expansion in mining commercial ventures it was then viewed as a stannary town. This core of services is located in the middle of western Cornwall which has a stream valley that goes through it. Each of the three channels (west, east and north) opens to the Truro River in south. This valley or rather a bowl shaped region encounters high precipitation notice and spring tides which makes it more prone to flooding (Unknown Author, 2013). Figure1: general overview of Central Truro, (Open Street view, 2014) Introduction As per IPCC (1992), climate change is characterized as a long term interchange that is measurably diverse in either the mean states of climate or its variability for an expanded period which can be decades or more. Climate change may be a direct result of trademark inward approaches or outside forcing, or to continuing on anthropogenic changes in the bit of the atmosphere or in land use. Climate change has indirect effect to flooding; an increment in greenhouse gasses in the atmosphere has brought about changes in atmospheric and oceanic circulation pattern (Titus and Barth, unknown year). Consequently bringing about rise in ocean surface temperatures which thus brings about overwhelming rainfalls in light of hydrological cycle changes an alternate result is rise in ocean level because of expanding water particles (Titus and Barth, unknown year). 1. Impacts of flooding 1.1. The Impacts of flooding on the Human environment. Regions that are generally known for financial exercises are prone to be more vulnerable against flooding. To gauge the effect of flooding in a range, population affected, exercises upset, degree of flooding and intensity are utilized. Whats more, flooding has an immediate and indirect effect to human environment (Barth, et al., unknown year). The human environment gets incredibly affected by overwhelming precipitation in the internal city. During heavy rainfall events, the two streams, River Allen and River Kenwyn, which goes through the city, may become more turbulent and as the water move in the channel, it may undercut their banks bringing about more erosion in the city (Barth, et al., unknown year). The greater part of this sediment gets kept in the stream mouth where the two streams meet the Truro River (Unknown Author, 2013). As an outcome, buildings based on the surge plane may fall and numerous individuals may lose their lives if not cleared. Life forms that rely on upon the Truro River for their survival may be compelled to move to different places as the Salinity of the water increment due to rise in ocean level (Titus and Barth, unknown year). The salty water may be pushed further upstream as it advances to the groundwater framework. This change will thusly influence people as the vast majority of them rely on upon groundwater as a source of clean water. The water will get to be undrinkable and a massive measure of money will be needed for desalination (FEMA, 1991). The centre of the city is viewed as a noteworthy vocation focus and is likewise a neighbourhood business sector serving a more prominent number of the city occupants (Barth, et al., unknown year). A flooding event may see the majority of the city centre’s monetary exercises grinding to a standstill, which might, thus, bring about the separation and brokenness of the people groups ordinary normal for a developed time of time even way after the floodwater has settled (Unknown Author, 2013). Flooding may inhibit advancement and monetary development in the Central Truro district as well as the whole Cornwall country (Unknown Author, 2013). Interests in framework and a wide range of improvement exercises in the central parts of Truro may injure their economy because of the high cost of mitigation and recovery (FEMA, 1991). Floodwater ordinarily harm framework and may additionally cause long term effects, for example, the disturbance of water supply benefits, power, education facilities and transport (Lieske, 2011). Figure 2: Flooding impacts in the city centre (The guardian, 2010). According to FEMA (1991), Central Truro inhabitants may encounter numerous psychological well-beings unsettling not long after a flooding occasion. Anxiety, post-traumatic stress issue and Depression are a portion of the mental disturbances that will affect the people. These may reduce the productivity of the working class and thus affect the economy (Titus, et al., 1987). 1.2. The Impacts of flooding on the physical environment. Administrations such as the Cornwall country committee, Carrick area board, the Royal Cornwall hospital facility and the nation court are all clustered in the city centre (Titus and Barth, unknown year). The city is significantly prejudiced during a flooding event and along the core of the city; loss of business will be felt the most as correspondence connections and base, for example, roads, power stations and bridges will be extremely damaged, refer to figure 3. Figure 3: road destruction due to flooding, image adapted from (ctv news Atlantic, 2012) Flash floods are responsible of an extensive variety of contamination and pollution in beachfront regions (Barth, et al., unknown year). Ranges like Truro which are completely encompassed by water-both the ocean and the streams are incredibly influenced by water contamination. As the focal parts of the city surge, including concoction shops can see most parts of the city polluted as harmful material (paint, fuel and pesticides, etc) are discharged into nature. Sewage channels are frequently broken during a flood (Barth, et al., unknown year).Raw sewage frequently gets distributed with the floodwater. Some may even get into individuals homes, which is extremely appalling and exceptionally hard to clean. The raw sewage may contaminate the urban communities drinking water framework excessively which leads to the widespread of waterborne sicknesses, for example, cholera (Unknown Author, 2013). As the polluted water advance to the closest waterway lastly to the sea, biological systems wil l be lost (Barth, et al., unknown year). Figure 4: Residents mop up after a flood (Mail Online, 2010) 2. Vulnerability and Resilience 2.1. The city centre’s vulnerability to floods The terrains of the focal city are significantly inclined bringing about an assortment of drainage issues. Within the central area, granite rock paving have been set up since the improvement of the town (FEMA, 1991).This clearing framework keeps water from saturating the ground during a flood. Rather, enormous amounts of water from the inner city area advance to the two streams, River Allen and River Kenwyn which runs through the city. An increment in surface spill over and waterway release makes the internal city (shopping centre) and the auto parking areas nearby the stream more vulnerable to a flooding occasion (Lieske, 2011). Figure 5: Shops forced to close and clean up after a flood hit Central Truro (West Briton, 2013) A rise in ocean level will see regions like the Heaven house (next to the Truro River), Truro collage and the Morlaix Avenue under floodwater. Amid a storm surge, the Morlaix Avenue Street may be devastated and numerous administrations that use that course to get into the city may be ceased (Unknown Author, 2013).Children are said to be more vulnerable against psychological well-being unsettling influences during an extreme weather event such as flooding. As said prior, disturbances, for example, Anxiety and Depression may alert as one loss a relative in an extremely unbearable manner (Titus, et al., 1987). The number of individuals in the downtown area is higher than the encompassing regions. These variables make the individuals more vulnerable against flooding and to be influenced by a wide range of infections (Barth, et al., unknown year). Contamination of drinking water and nourishment may see many individuals debilitated and even dead. Tainted water may advance to nourishment shops and make the sustenance uneatable. If consumed, the sustenance may cause gastrointestinal sickness from microbes and chemicals that are dangerous to human health (Unknown Author, 2013).Central Truro is well known for its history and amazing tourism sites and shopping centre. This makes it more vulnerable to flooding and the fishing industry is more vulnerable to a rise in sea level (Titus and Barth, unknown year). 3. Adaptions to future flood risk and inundation. 3.1. Potential adaptions of the human environment to future flood risk and inundation. Flood reaction measures need to be actualized. These measures incorporate how communities and committees react to a flood (Unknown Author, 2013). Flood warning frameworks, public awareness programmes and community response plans need to be put in place so that in an occasion of flooding, the inhabitants that live in the central parts of the city that is prone to be affected may have enough time to clear into raised regions (FEMA, 1991). The change of property may help lessen the vulnerability of the malls in Truro (Unknown Author, 2013).Since the majority of Truros foundation was assembled utilizing old material, supplanting/ covering the old material with flood resistant material, raising flood statures, utilizing more versatile building plans and restraining new improvement in surge hazard territories will expand the resilience of the base to flooding (Lieske, 2011). 3.2. Potential adaptions of the physical environment to future surge danger and inundation. Since the majority of Central Truros structures are near to the streams, they get to be more inclined to flooding. Ocean dividers, filling and the developments of levees is a portion of the degree that could be changed to abstain from flooding in the internal city (Lieske, 2011). The regulation of drainage frameworks may help Central Truro to end up less affected by floods (Unknown Author, 2013). Different measures that can be taken would be good planning that can help reduce the danger. Examples may be the development of flood resistant foundation and services (Unknown Author, 2013). Utilizing exceptionally safe channels for the sewage framework and the water supply frameworks may help decreases instances of water-borne infection during a flooding event (Lieske, 2011).

Songs can be Considered A Form of Modern Day Poetry Essay -- essays re

Can Songs be Considered A Form of Modern Day Poetry? Yes. The youth of today are more likely to have a favourite song rather than a favourite poem. Although the feelings and hidden meanings expressed in songs are often unacknowledged by the listener, they often have qualities that resemble those of a typical poem. These qualities include word choice, mood, hidden meanings and imagery. Using the songs â€Å"Luka† by Suzanne Vega, and â€Å"April Come She Will† by Simon and Garfunkle, I am going to prove that songs can be considered a form of modern day poetry. To indulge the reader, poets can use contradictory language and specific word choice to contrast the themes of the poem thus creating a particular mood. Suzanne Vega demonstrates this in the song â€Å"Luka†: Verse 1 My name is Luka I live on the second floor I live upstairs from you Yes I think you’ve seen me before The impression created in verse 1 is that of a typical â€Å"boy meets girl† theme. This is motivated by the pleasant, happy music and the lyrics indicating a girl meeting a boy. As the song continues, verse 2 indicates that their initial impression was incorrect: Verse 2 If you hear something late at night Some kind of trouble, some kind of fight Just don’t ask me what it was Just don’t ask me what it was Just don’t ask me what it was The music continues to be pleasant, which contrasts to the bad vibe given off by the lyrics in verse 2. The songwriter is using contrasting themes which is a technique often used in poems. The repetition of â€Å"Just don’t ask me what it was† encourages familiarity for the listener as, because it is repeated, it is what the listener remembers about the song. Furthermore, it adds more emphasis to the indication that ... ... been related to months and seasons maybe because the hidden message of the song is that love is a never-ending cycle (like the seasons). This would indicate that love will inevitably die, but be reborn again, perhaps in the form of someone else or with the same person. This then could lead to the theory that this song was written to be compatible with everything that is loved i.e. a new job, new friend etc and that it often deteriorates through familiarity. Such depth in a song compares to the depth of a poem in terms of the hidden meanings and imagery. I believe that songs can be considered a form of modern day poetry as they often effectively use poetic techniques such as repetition, imagery, contrasting themes, effective word choice and climaxes. The two songs that I have discussed clearly possess and demonstrate these qualities and how effective they are.

The Great Gatsby : The American Dream :: essays research papers

In The Great Gatsby, one of the predominant themes is the death of thee American dream. In this, F. Scott Fitzgerald is showing how the American dream has become corrupt and that the dream is dead.. The Great Gatsby took place in the roaring twenties. A time when man no longer found happiness in simple pleasures like he did once such as life liberty and the pursuit of happiness. This is when the first breakdown in the American dream occurred. The idealization of the American dream was over, people took what they were born with for granted and did not miss what the never had. Things that the dream stood for such, as life was not an issue that people talked about. There was an unspoken silence of live and let live even though there was vast amounts of discrimination. Liberty, a thing taken for granted since all born on American soil are free men and women, thus no one cherishes that part of the dream either. The pursuit of happiness is befuddling. Daisy makes this clear by saying 'Your revolting'; to tom. Obviously she's unhappy with tom yet she wont leave him for Gatsby. Daisy made this clear when Gatsby gave her the ring and she wouldn't ware it. And she said 'be my friend, be my lover'; meaning she wanted him yet she wanted her life of flirting with the in crowd more then she loved Gatsby. However this is a generation that is comparable to our generation x children in how lazy they were. The roaring twenties was an era off sophistication, technology and leisure. People had what they had ant what they didn't the lived with out. The American dream itself is idealized. It was first thought of during the American Revolution as a way to keep spirits up. The motto, life liberty and the pursuit of happiness is not by any means a dream but an aspect of a way to make a certain reality for oneself. Then as time went on, the time period to actually make this dream a reality was passed over, people no longer lived a hard life or struggled for freedom. So the dream itself got left behind. We idealized it and later in the roaring twenties, that idealization was recognized by F Scott Fitzgerald. The Great Gatsby was Fitzgerald's cry out to the American people. A metaphor intended to make people aware that they had forgotten about the true pleasures in life and that they were wrapped up in the material world.

Mobile Phone Companies Analysis

Nokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customer’s goodwill and loyalty to diversify in the mobile network market in India. The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market, Nokia needs to develop a marketing plan which will give them the idea what factors to be considered before entering the mobile network sector. The marketing plan includes all the factors that need to be undertaken. They are market analysis, competitor analysis, and environmental analysis, and customer analysis, internal and external factors.The mobile network market is growing rapidly and has good opportunities for new entrants to enter market and gain market share. Though there is much opportunity in this market, there are some threats such as threat from existing competitor, high customer churn rates, etc. After conducting a Porter's 5 forces model on Nokia, I felt a PESTLE analysis would analyse the macro environment of Nokia.These are all the external forces that are out of Nokias' control but have a significant effect on how the company operates and the strategic decision they make. This model looks at the Political, Economical, Social, Technological, Legal and Environmental factors relating to Nokia and the industry they operate in. To understand the macro environment more this article will study each section in depth. After the completion of planning stage of marketing plan, an organization has to go through next stage which is strategic options. It deals with various key issues that a firm needs to look at. They are marketing objectives, Strategic objectives, Marketing mix, STP (Segmentation, Targeting, Positioning) process, Distribution process and Value chain. Nokia was founded over 140 years ago in Finland, a nd since then has become a global organisation that operates in over 120 countries worldwide.Nokia has also become a market leader in the mobile telecommunications industry and is most known for their mobile phones and Smartphone’s. Although recent competition has affected the market share that Nokia has in the telecommunication industry they still hold a strong  29%(2011) of the market share in a forever changing industry The micro environment is the internal factors that are affected by the customers, staff, shareholders and competitors. The best model for evaluating the micro environment of Nokia is Porter’s 5 forces as this takes into consideration the competitors, customers, suppliers and new entrants.Company Overview:The company was founded in 1865 by Frederick Idestam. The company began a paper mill in Tammerkoski in southern Finland. Frederick Idestam then built another mill by the Nokiavirta River where he gave the name Nokia to the mill in 1871. Originally, the Nokianvirta River was named after a dark furry animal, locally known as the Nokia – a type of marten. Following a major industrial force, the company merges with a cable company (founded by Eduard Polon) and a rubber firm (founded by Arvid Wickstrom) which sets Nokia on the new path of electronics. Nokia’s first electronic device was a pulse analyzer designed for use in nuclear power plants in 1962.Their interest in telecommunication systems began in 1963 when they started developing radio telephones for the army and the emergency services, prior to the manufacturing of televisions, radio phones, data transfer equipment, radio link, analyzers and digital telephone exchange. Nokia will change its production and focus on the telecommunication expertise until it becomes the core of its future work.To move to mobile: In 1979 Mobira Oy was the first phone maker. They begin life as a joint venture between Nokia and leading Finnish television Salora. The Mobile phone rev olution started in 1981 with the launch of the first Nordic Mobile Telephone (NMT) service. The phone industry began to expand rapidly and Nokia introduces its first car phones followed by the portable in 1986.Mobile revolution: In 1992, Nokia decides to focus on its telecommunications business. This happens when Jorma Ollila becomes CEO of Nokia and he chooses to concentrate on telecommunication industry. In the 1990’s, the rubber, cable, and  consumer electronics divisions, were therefore sold. Nokia’s only business turned towards the manufacturing of mobile phones and telecommunications systems. The strategy of Jorma Ollila was to create a new era of telecommunication on a long term vision.1. PESTLE Analysis of NokiaPolitical:The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India, and because of this it is important that Nokia follow the rules and regulations that are set in India, so that they can operate as efficiently as possible.The types of things they will have to be aware of is the minimum wage, the maximum hours a week employees can work and especially the Health and Safety regulations; this is to avoid any bad press or revolt from employees that will ultimately damage the reputation of Nokia both short term and long term. As well as foreign government it is vital that Nokia have a good relationship with their government in Finland, as any political instability such as a change in government or coalition may result in new laws being implemented, which will affect Nokia a lotEconomical:Nokia are vital to the Economy in Finland as it currently occupies a third of the market on the Helsinki stock exchange. The organisation is so important to the economy of Finland that the government had to step in when the business, earlier this year Nokia planned job cuts in Finland and with fears of what that would do to the economy the Finnish government stated they were prepared to help find jobs for those who are sacked (Reuters, 2011).Nokia will also have to be aware of changes in exchange rates, as they operate on a global scale and drastic changes in rates can have a devastating effect on the financial operations of the company if the business do not take appropriate steps to ensure the effects are minimum. The threat of recession  on western economy has also had an effect on the interest rates in banks, which means the cost of borrowing money for business activities has increased and Nokia will need to be aware of the changes in interest rate.SocialWith Nokia mainly operating in the Western market it is important for them to fully understand the social factors in these markets and the main factor they need to understand is the culture of the society; which is to have the latest and most up to date phone, is considered a key fashion icon. C onsumers are always after the most innovative and best looking Smartphone because in today’s culture people are judge on how fashionable they are by their choice of mobile phone. The increasing trend in Smartphone means when consumers purchase new mobile phones less and less consumers are choosing the standard mobiles phones over Smartphone because of the social trend in today’s society. Nokia will be aware of this and may now spend the majority of their efforts developing a Smartphone that can compete with their rivals’ products, in order to keep up with the trends of their consumers.Technological:The technological advances in the industry are vital to the success of any new Smartphone in the market that is continually growing, as the level of competition rises Nokia must ensure that their Smartphones are at the highest level of innovation. With functions such as camera, internet, social networking and email all necessities on Smartphones Nokia will have to thi nk of other functions to help differentiate and stand out from its rivals.As well as function more and more consumers are looking at the software running all the functions as a key indicator of the success and quality of the Smartphone, so Nokia’s alliance with Microsoft for their latest Smartphones seems a very good move as everyone are aware of the technological capabilities of Microsoft and the value they can add to any technological product. In the past Nokia were the market leaders in innovation in the mobile phone industry, however in recent times they have seemed well off the mark and struggle to compete with their rivals. This is why Nokia must consider their position in the industry and attempt to once again become the  market leader by offering a new innovative capability and get to the market before its rivals.Environmental:In today’s culture it is very important for organisations to be seen as environmentally friendly and ethical with its manufacturing, b ecause of the global effect it has on global warming so Nokia must ensure that they operate in an appropriate manner. With mobile phone recycling organisations becoming more and more popular, this demonstrates how important people are regarding it. The main issue with mobile recycling is the disposal of the batteries in the phones as these can become dangerous if not disposed of appropriately.Legal:Intellectual property is the key to any technological business and must be cared for and protected to the fullest amount to ensure the business does not lose out to rivals. Nokia operate in an industry where it is very difficult to have a product that is different to its competitors, when they do release a product with an innovative capability it is vital to protect the rights to it through patents, copyright, trademarks or design to ensure they are not â€Å"stolen† by their competitors.Not only are competitors a threat of intellectual, but Nokia must ensure they do not fall victi m to counterfeiters who claim to be a Nokia products but are cheap knock-offs. As Nokia have manufacturing plants in a various countries it is extremely important that they abide by the laws and regulations set by the different countries as the laws will differ depending on the country, these can be employments laws, Health and Safety or even trade restrictions.2. Marketing strategy of NokiaNokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customer’s goodwill and loyalty to diversify  in the mobile network market in India.The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market, Nokia needs to develop a marketing plan which will give them the idea what factors to be considered before entering the mobile network sector. The mark eting plan includes all the factors that need to be undertaken. They are market analysis, competitor analysis, and environmental analysis, and customer analysis, internal and external factors.The mobile network market is growing rapidly and has good opportunities for new entrants to enter market and gain market share. Though there is much opportunity in this market, there are some threats such as threat from existing competitor, high customer churn rates, etc.MARKETING OBJECTIVES It is defined as, ‘marketing goals that the business must achieve in order to meet its wider business objectives’. Some of the main marketing objectives of an organization are to increase its market share, differentiate its products from competitors, develop brand value among its customers, and introducing new products or services in the market. The strategic objectives of an organization can be measured with the help of BCG matrix. BCG matrix helps to measure an organizations business units or product lines.CUSTOMER ANALYSIS At present, almost everyone uses cell phone. Therefore, the target segment for this market cannot be specific. Nokia needs to target population according to their usage by providing customize service plans so that the customer can select the plan which meets their requirements. They can also segment customers regionally as the usage is much more in urban market.MARKETING MIXIt is the most famous marketing term and is used by all organization to target its customers. The elements of marketing mix are the basis of a marketing plan. It includes 4 P’s for products and 7 P’s for services. They are Product, Price, Place, Promotion and extended P’s i.e. Physical evidence, People and Process for services.ProductA product is a tangible thing that is sold by an organization to its customers in order to gain market share. To gain market share a firm needs to differentiate its products from competitors, be innovative, and eliminate the produ cts which are not doing well in the market. In case of Nokia, it is a market leader in cell phone market. To gain market share and increase its customer base, Nokia is diversifying into SIM cards market. To differentiate its product from the competitors it has to use various strategies such as mass marketing. The product offered by Nokia i.e. SIM cards can be described with the service that they can offer.PricePrice refers to the amount a customer is willing to spend. It is determined by a number of factors such as market share, growth rate, competitor pricing, etc. Nokia has to keep its SIM card prices low in order to penetrate into the mobile network market. They need to offer service plans as per the usage of the customers. While pricing, Nokia needs to keep in mind different segments that they are targeting. For instance, different plan for youngsters, corporate, businesses, SBUs. They also need to constantly update its pricing in order to compete with its competitors.PlaceIt re fers to geographical area where the product is placed. It also includes outlets, distribution channel. Nokia needs to make available its SIM cards both in rural and urban areas. It can also use its geographical reach to untap the rural markets which is still not properly covered by the existing competitors. Nokia can also use its customer care centres to sell its SIM cards. Apart from this, they can provide its SIM cards to retailers and dealers.PromotionIt represents all the marketing activities that are carried to promote a product in the market. There are various mediums to promote products such as advertisements, hoardings, etc. Nokia can use various mediums to promote its SIM cards. It can use celebrities, advertisements, hoardings, sponsoring events, etc. They can also spread awareness about its SIM cards by using canopies outside colleges.SWOT ANALYSISStrengths: Huge market share: Nokia has huge market share in the cell phone sector and therefore can use its image to be succe ssful in the service provider market. World-class technology: Nokia can make use of its world class research and development team to design better network coverage for its sim-cards. Geographical Reach: As Nokia is one of the renowned brands globally, its presence in the market is very high and can use this to provide its sim-cards service to majority of population.Weakness:New in the market: As Nokia is new in the service provider market, it will be difficult to attract customers towards its sim-cards and service plans. High customer churn rate: Due to many competitors in the market and less margin to differentiate the service from competitors, customers switch from one service provider to other if they are not satisfied with its service.Opportunities:Untapped Market: Nokia is new to the service provider market and has an opportunity to explore the market. High market growth rate: As the number of people using mobile phones is increasing rapidly. There is high growth rate in the ma rket. Increase Market Share: Nokia can increase its market share by untapping the service provider market and increasing its customer base.Threats:Competitors threat: Nokia face competitors threat from market leaders such as Airtel, Vodafone and also from new entrant Aircel which has been successful to gain market share within a short period. Global recession: It led to less  amount of disposable income with the customers. Hence, customers think twice before investing his money. Market Saturation: It poses as another threat if the service provider market saturates due to financial crisis caused by recession.3. Porter’s AnalysisI. Threat of new entrants:ââ€"  The mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the technology needed to rival the devices already available is quite advance if they want to differentiate from them.ââ€"  The barriers to entry in the mobile phone industry is high because any new entran ts will need high investments in R&D, technology and marketing in order to compete with the established organizations. ââ€"  New entrants want to take market share from the larger organisations but Nokia hold 29% of the market share in the industry, the highest market share in the industry. (BBC News, 2011) The threat of new entrants into the mobile phone industry is very unlikely as the start up cost of entering into the market at a high level needs a lot of investments and time to be considered a respectable competitor of the already established organisations.Nokia currently hold a 29% of the entire mobile phone market worldwide and for a new competitor to obtain some of their market will take either a very long term plan or something that is truly innovative and unseen before. This is because realistically the new entrant will need very high investment for R&D and marketing, and would not be able to publish positive result for a long time as they try to build a customer base an d a name for itself in an established market. In conclusion the threat of new entrants is very low and not a factor which Nokia will have to worry about in the near future.II. Power of suppliers: ââ€"  Although Nokia rely on its suppliers to supply equipment for their advanced mobile phones there are actually a number of large equipment makers, which Nokia could switch to. ââ€"  The software suppliers for their Smartphones are  now Microsoft, who will have a very high bargaining power. ââ€"  As the leading mobile phone company in the industry they are in a very strong position when bargaining with their suppliers. Nokia are in the position where they can bargain and negotiate with any mobile phone hardware maker because there is a high number of equipment suppliers that are readily available to them should their current suppliers attempt to bargain for more money with them.Nokia’s main argument would be the fact that they are a global organisation that has the highest market share in the industry, so the suppliers would not want to lose such an illustrious organisation. On the other hand, Nokia have recently created an alliance with Microsoft for their software which would be considered a major coup for Nokia more than Microsoft. As a result, Microsoft will have a lot of power when negotiating a price and share because the deal is more beneficial to Nokia than Microsoft. In conclusion, there is a moderate threat from the powers of suppliers because although the hardware suppliers have a very low power, Microsoft’s power over the software is very high because they’re very few other organisations who have the expertise and skills to rival Microsoft.III. Powers of buyers: ââ€"  The power that customers have is rising because of the increasing number of choices in the mobile telecommunication industry. ââ€"  With a lot of the Nokia competitors all offering similar packages (e.g. unlimited texts and calls) the industry is very price sensitive with customers seeking out the best value for money. ââ€"  Many of the consumers will also be tied into long term contracts so switching from one handset to another will be difficult and expensive for the consumer, as a result they may not want to change until the contract is finished.The mobile phone industry is a competitive market where the number of choices is very wide, resulting in the consumer having a lot of power because they can choose to go to one of Nokia’s many rivals if they feel Nokia are not good enough. As Nokia do not have a direct store to sell to their consumers, intermediaries such as Carphone warehouse or network stores such as Orange also have other handsets readily available for the consumers, which makes it difficult for Nokia to have a direct impact on the selling of their handsets. As a result this has created a very price sensitive market because consumers will always be on the lookout for the  best deals. In conclusion, the buyers h ave a high amount of power because of the other handsets they can purchase instead of Nokia.IV. Threats of substitute’s products:ââ€"  Mobile phones are an everyday essential in people’s lives today and people would find it hard to replace, as customers would not be able to be in constant contact when away from the house. ââ€"  On the other hand, it could be said that customers would be able to contact people through others types of media such as social networking websites, email and home telephones. Although staying in constant contact would be hard in customers’ day to day life. ââ€"  However, smart phones are capable of a lot of functions so there are many substitutes if the substitute focuses on one of the functions, e.g. digital camera can take better photos then smart phones, notebooks can surf the web just as effectively and PDAs can plan a day the same way a smart phone can. Mobile phones have become an everyday necessity in peoples’ lives b ecause of the important functions that they can do and are all available in just one handset.No other product has the ability to make phone calls, send messages, surf the web and many more in one device. The idea of being in constant communication with someone at anytime and anywhere makes the mobile phone a very important device to people. On the other hand, a mobile phone can be dissected into the key function where there are substitutes for the functions, such as the camera function on a mobile phone can be substituted for a digital camera which can do a better job than the camera in a mobile phone.In conclusion, the threat of a substitute product is very low due to the fact a mobile phone is no longer just for making calls but for all the other function as well are expected on all mobile phones. So, the only real substitute is to buy all the functions of a mobile phone in the individual products which would not be plausible to carry all around on a person at the same time. Witho ut mobile phones consumers would find it very difficult to replace, as it can offer so much to the consumers all in one device, no matter what the needs of the consumer are. Consumers rely on mobile phones a lot and would not be able to find a substitute that has all the function of a mobile phone.V. Competitive rivalry:ââ€"  Nokia rivals have moved to smart phones and androids while Nokia have only just recently released their first smart phones leaving them trailing their rivals such as Apple and HTC. ââ€"  There is also very little differentiation between the competitors which means any new smart phones in the market, like Nokia Lumia, will find it difficult to tempt existing iphone and HTC customers to switch. ââ€"  Intense competition from large companies such as; Apple, HTC, Blackberry, Sony Ericcson and LG, ect. Nokia operate in an industry where the competition is extremely fierce with high investment in R&B and marketing to compete with some of the biggest organisatio ns in the world. This year Nokia’s market share has dropped to 29% and it is forecast to continue to fall because of the rising popularity of the Apple Iphone.After Nokia’s slow move into the Smartphone market it has left them trailing their rivals, and has just released their Lumia range which will find it difficult to compete and win over consumers from their Iphones. In conclusion, competitive rivalry is very high and Nokia must be aware of the threat that competitors have on their business especially with the growing popularity of the Apple iphone and RIM blackberry. The competitive rivalry is the biggest threat to Nokia because in the Smartphone market they are considerably behind and to increase their market share will take a lot of work in a market where some of the biggest names in business operate in such as Apple and Sony.Competitive environments of Nokia For more than a decade, Nokia has been the iconic leader in the industry. However, the iPhone revolution (as well as the growth of a fully vertically integrated and higher next important step in this process of assessing the external environment will be to show the current picture of Nokia’s competitors. Hardware:  hly diverse group like Samsung) has disturbed the industry.The latest data clearly highlighted several crucial points: Firstly, Nokia reported smartphone sales of about US$ 3.4 billion for Q2 2011, while Apple’s iPhone revenue totaled US$ 13.3 billion; this makes Apple the leader  of the industry as it shipped 20 million iPhones. It is also important to understand that the average sale price (ASP) of an iPhone is more than US$ 600, while Nokia reports a smartphone ASP of around US$ 200. Secondly, Nokia was previously the market share leader, having more than one-third of the worldwide smartphone market in Q2 2010. However, one year later, this figure has decreased to only 15.7% and Nokia is the only brand that has lost market share, reporting a negative gro wth of 30%.The chart above shows the operating profits from the sale of mobile phones among the main vendors. During the second quarter of 2011, Nokia, Motorola, Sony-Ericsson and LG saw losses and did not manage to generate a profit by selling phones. During the same period, RIM and Samsung saw their shares slightly decrease but Apple grew substantially and this company now represents two-thirds of the industry with operating profit of 66.3%.From the same graph, we can also confirm that Motorola and LG are frequently making losses; this may explain why Google bought Motorola last month and why LG is considering exiting the industry before the end of 2011. The chart above clearly confirms that Nokia’s problems are not recent; it shows the change in profit share over a four-year period and we can see that Nokia has slowly lost profits and market shares to Apple. As of September 2011, Apple is currently taking 84% of the profits generated by modern smartphones; this means that Nokia’s main source of revenue is the low-end classic mobile phone.Software: The OSThe previous section highlighted the fact that Nokia saw its market share and profits decrease over the last four years, and during the same period, Apple and the iPhone took 84% of the overall profits. By studying the operating system (OS), as well as the applications that are developed by the industry, we will be able to understand how its new competitor, Apple, surpassed the previously successful Nokia. SymbianSymbian v9 was launched in 2005 and in December 2008, Nokia bought Symbian Ltd., the company behind Symbian OS and made it an open source system. Nokia’s Symbian platform market share increased to 47% but in 2010 it started to plateau and is now declining sharply, currently representing less  than 16% of new mobile phone operating systems. Symbian was mostly used by the Nokia Group and other manufacturers like LG, Motorola, Samsung and Sony Ericsson.Symbian remains the most us ed OS due to its very large installed based (more than 500 million mobile phones). However, Google’s Android has emerged as a significant challenger to the superiority of Symbian by providing a developer-friendly OS combined with better innovative functionalities, a better user interface and coming from a consumer-friendly brand (Android by Google). AndroidGoogle’s Android was launched as a free and open source operating system in 2008 and within two years, it grew from having 0% to 21% of the market share. As of 2011, Google’s Android operating system is installed on 130 million devices and it is used extensively by leading smartphone manufactures like Samsung, Motorola and HTC.Windows Phone 7The Windows Phone 7 was showcased at the beginning of 2010 and represented a significant upgrade to the struggling Windows Mobile 6 OS. Early signs were mixed but the OS was generally well received and Microsoft also created important new features like Zune, Bing, Xbox Liv e and Windows Marketplace. However, the Windows Phone arrived late on the market in comparison to the Apple iOS or Android and the OS was not free and fully open source.In August 2011, during his keynote speech at the 2011 Microsoft Worldwide Partner Conference, Microsoft CEO Steve Ballmer admitted that Microsoft simply hasn't gained any traction and that Microsoft has failed. Based on the latest figures from Nielsen, Windows Phone 7 sales only represent 9% of the market, compared to 38% for Android and 27% for the iPhone. In order to picture this incredible landscape modification in terms of the OS, both graphs below show how the top smartphone platform has moved from Symbian to Android in fewer than 4 years.Mobile applications: The previous sections described how the Nokia ecosystem Symbian failed to compete with Apple or Google. In this section, we will see how this issue also affected the developer community and therefore the applications available on Nokia’s mobile phone s and smartphones. Firstly, by analysing  the number of applications available in the Nokia application store (called OVI) we can see from the graph below that OVI has only 46,000 applications when Android or Apple have over 300,000 applications. However, we can also see from the same graph that the trend is slowly growing, confirming the idea that some developers remain interested in developing applications on Nokia’s Symbian platform, even though this platform is less competitive than Android or Windows Phone 7.Conclusion:Nokia’s strategy to diversify from cell phone manufacture to Nokia mobile network will be a great success. Moreover, it can use its goodwill and loyalty of people towards Nokia cell phone to use its sim-cards. As majority of service provider’s focus on urban areas, Nokia can use its geographical reach to uncap the rural market.In order to diversify its business in to mobile network market, Nokia needs to make use of its leading mobile phone s manufacturer image. As Nokia has build loyalty among its mobile phone users, it can use this for attracting customers towards its SIM cards and thereby gain market share. Also with its world class R & D department, it can offer many services to its customers which will help them to differentiate in their service offering from its competitors. For instance, video calling, free roaming, outgoing call restriction, etc.By focusing more on rural market which is untap to a certain extent, Nokia can satisfy its customers in rural areas which most of the existing players are not successful. Also by offering customize service plans to its customers such as offering SmS package, unlimited internet package, Free Hello tune, and so on with minimum price. Nokia can also make tie-ups with existing players such as Airtel, Vodafone, Aircel in order to gain larger market share.It can also offer better deals to customers who are buying Nokia handsets on its SIM cards which will increase its sales a s well as customer base. This will help them to develop loyalty among its customers. In order to diversify in to SIM cards segment, Nokia needs to use mass marketing by implementing various promotion strategies such as Advertisements, Hoardings, Sponsoring events, canopies outside colleges and  so on. Nokia also needs to plan its distribution strategy in order to reach to maximum people. They can also use their ‘Connecting People’ tagline in its SIM card, thereby giving additional meaning to it.Thus, to diversify in to SIM card market is a better option for Nokia to increase its market share and revenue. Also this will help them to build larger customer base which will ultimately result in one of the leading brands in the telecommunications industry.