Business Planning- THE TWIST KETTLE Assignment Example | Topics and Well Written Essays - 1250 words

Business Planning- THE TWIST KETTLE - Assignment Examplenturn that has negatively affected the purchasing precedent of around consumers, ho go forholds are focused at buying meek priced but quality products (Ruston, 2010). In this regard, grammatical construction Kettle offers the best opportunity that will ultimately add value to our consumers.The high consumption of tea and coffee is one of the key aspects that fuck off led to an expansion of boiler market. Even though most of the households did not take into consideration the environmental impact of the kettle they use during their household chores, the demand for eco-friendly kettle has crucially expanded (Abrams, 2003). This acts as a major basis for the preparation of our business plan. One of the major threats that Twist Kettle will face is stiff competition. It is worth to note that even though competitors have launched various energy saving kettles in the market, mainstream consumers are concerned about their prices , efficiency and ease of use (Lavee, Regev and Zeme, 2009). Through overcoming such barriers that affects the buying behavior of most consumers, Twist Kettle will ultimately advance a competitive edge.As depicted by Bigelow (2003) the quality of a product has a significant implication on the consumers buying behavior. One of the key elements covered by our business plan is on how to improve Twist Kettle to make it compatible with the needs of our consumers. For example, the kettle has a unique design that ensures that left and right handed consumers can easily adjust the temperature (Bigelow, 2003). In addition, consumers can choose their in demand(p) temperatures since the product offers various choices of temperatures. To ensure reliability of the Twist Kettle, we are focused at using hotness resistant plastic during the production process. These materials will include polystyrene, polypropylene as well as low density polythene (Cohen, 2002).Being produced by Lavaware Company, the market price of Twist Kettles will be 45 (Tanner, and Wolfing, 2003). With such a low price, most