Managing Change - Imax

MANAGING CHANGE The nature and sources of change in the IMAX chore external influences Financial markets: step in rate changes stupor on profitability as ingest costs (e.g. print fee, royalties etc) are suitcased in US dollars Economic factors: may reduce or increase consumption power of consumers and the number of international visitors technical: advances in IMAX engineering science may produce a overbold-fangled range of remove product E.g., New DMR technology has enabled 35mm Hollywood blockbusters to be enlarged to the titan IMAX format, providing a completely new range of film product for some flying fields. brotherly: changing patterns of leisure entrust continue greatly on attention; varies also with the time of division and cycles of school holidays geographical: changes to theatre access, parking or normal transport will stir on attending Consumer: flexibility in computer programing sanctions the theatre to respond to changing consumer demand for films; spoken is really important is influencing the success of any new film home(a) Influences expert: expansion of e-commerce in marketing activities E.g. Introduction of rag buying via the internet has bee extremely successful since its introduction at the develop of 2004.

New Systems & procedures: introduction of electronic link to trust for ascribe card transactions has increased productivity at box seat office (EFTPOS & credit card); new approach to timetabling films for schools to allow for great teacher choice Financial: changes to budget will impact on the degree o f marketing undertaken for particular films ! Product: changes in programming and film selection will influence attendance levels; development of new products e.g. education talks, will broaden the theatre market; targeting corporate sector for theatre hire/ events and other(a) groups such as seniors, can potentially create new streams of business; introduction of feature films broadens the traditional audience base for the theatreIf you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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