Targeting African American Consumers

Tar becharming African American Consumers Targeting African American Consumers: Maximizing the haul of Mass Media through Mainstream Agencies By Earnell La’Shaun Seay December 4, 2000 Targeting African American Consumers: Maximizing the trance of Mass Media through Mainstream Agencies plunk African Americans are a core group that seize trends in music, fashion, and television.

Corporations are victimization Mainstream Agencies to target African American consumers by using African American superstars like Michael Jordan, Tyra Banks and lead Cosby through television. Although Blacks may be reached by mainstream media, many of them react more favorably to culturally-based communications that acknowledge their heritage and cheer in their culture (Armstrong, 1999). Corporations take in less results when they fail to utilize African American agencies, get feed-back from the Afric...If you want to get a full(a) essay, order it on our website: Ordercustompaper.com

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