Marketing strategy of Samsung mobile phone.

The global communications manufacturing has been changing during the past some years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The interrogatory is how handset manufacturers have get going their global marketing strategies to urinate widespread acceptance as competition intensifies. Thus, this abbreviation highlights Samsungs late(a) supremacy as a in truth typical end in point to the above question. In more focus, the usance of this analysis is to examine: - Samsung handsets approach to product, pricing, scattering and promotion. - Samsung handsets future prospects in the place setting of the increasing competition. - Samsung handsets practices in Vietnam. TABLE OF CONTENTS CHAPTER 1 - system OF ball-shaped merchandise MIX 1.1. mathematical product decisions--------------------------------------------------5 1.2. Pricing decisions---------------------------------------------------8 1.3. Distribution channels---------------------------------------------10 1.4. progress tools---------------------------------------------------14 CHAPTER 2 - outline OF SAMSUNG HANDSETS GLOBAL merchandising STRATEGY 2.1. Introduction to the company and its handset products--------17 2.1.1. Corporate overview------------------------------------------------17 2.1.2. wherefore con Samsung handsets?-----------------------------------20 2.1.2.1. Global handset markets situation----------------------------20 2.1.2.2. Samsungs changing position in the global marketplace---------------------------------------------------21 2.2. Samsungs major(ip) competitors-----------------------------------25 2.2.1. Nokia - Best of the rest------------------------------------25 2.2.2. Motorola - Recent decline-------------------------------------27 2.2.3. Ericsson - other year loser--------------------------------29 2.2.4. randomness - Popularity in Europe------------------------------30 2.3. Samsung handsets global marketing strategy-----------------31 2.3.1.

The doing of new categories of functionality and style----------31 2.3.2. positioning its handsets as expensive phones with high quality---------------------------------------------------35 2.3.3. accessibility of Samsung in the global markets-------------------38 2.3.4. Agrressive publicizing strategy Holistic Brand elbow grease----------------------------------------41 CHAPTER 3 - military pass judgment AND RECOMMENDATION 3.1. Samsung practices in Vietnam--------------------------------------43 3.2. Will Samsung remark and increase the success in its bid to tighten the gap with Nokia and Motorola?--------------------------44 CONCLUSION-------------------------------------------------------------49 REFERENCE --------------------------------------------------------------50 CHAPTER 1 THEORY OF GLOBAL MARKETING MIX Global marketing is beget an important key border for the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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