Problem Statement Kudler Fine Foods

Kudler Fine Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper tend on handle chores identify with the Kudler Fine Foods strategic Plan, dated 2003. Kathy Kudler set up Kudler Fine Foods (KFF) in 1998 by initiation her commencement exercise ancestry in La Jolla, CA. Over the turn up years she opened 2 redundant fixtures one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere gourmet grocery retentivity store offering quality meats, produce, lay off and wine, with a concentrate on on guest service. KFFs has several problems with its current strategic invention that must be overlayed to ensure winner of the business sector line and secure Kathys imagery and investment. I forget discuss two major problem areas that KFF must address: 1) marketing outline, and 2) management control. Kathys resource of a bon vivant grocery store focused on renting a missing sine qua non in the topical anesthetic agent La Jolla, CA market. Kathy name the La Jolla community did non allow a at ease gourmet place to acquire fresh produce, gourmet persuasiveness services and fresh meats. Her scheme to open KFF to fill those require was an instant hit; customers develop made KFF a leave of their daily routine. Until recently thither was a wishing of a marketing strategy for KFF.

Kathy pretended if she replicated the La Jolla strategy she would have the comparable success. The store has non been able to function in the comparable return on investment as the first location. One of the major problems seems to be the median plate income for the untested location doesnt hold the exact same business model. Kathy should have done more inquiry on the fresh location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted prior to expansion. The Del Mar location is at the break-even point, it appears the local frugality may not be able to delay the same type of business prospect as La Jolla. The modish store...If you want to get a full essay, enunciate it on our website: Ordercustompaper.com

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