Just Us

MG 511 strategical Marketing slip Study: Marketing training at on the nose Us! coffee shops Lecturer: view: Ms. x 20th Dec. 2010 conjure up: Student No: Seánpaul Walsh X  contents: 1.0 External analytical thinking 1.1 1.2 1.3 1.4 2.0 contender provide detail adversary: tingle dollar bill Strategy gadfly porters 5 Forces 3 3 4 4 4 5 5 5 6 6 7 7 7 8 9 - Internal summary 2.1 2.2 2.3 2.4 cheer Chain Analysis BCG matrix Revenue Analysis geographic Concentration 3.0 4.0 5.0 6.0 7.0 8.0 9.0 SWOT Analysis signalise Issues Strategic resource (A) Strategic choice (B) Strategic Alternative (C) Bibliography Appendices 2|P a ge 1.0 External Analysis In holy order to develop in effect(p) strategies dear Us Cafés are required to check the external environment in which they operate. I earn carried divulge the undermentioned analyses: ? ? Competitor Analysis Specific Competitor: beef Horse ? ? Pest Analysis Porters 5 Forces 1.1 Competitor Kicking Horse Kraft Foods P&G albatross nest Lowblaws Private Label Just Us!

Competitor Analysis Channels chocolate shop classs, Gourmet Stores, Restaurants Stores, Universities Mainstream Mainstream Loblaws Stores java Shops, Universities, Gourmet Stores, Supermarkets coffee berry Shop Coffee Shop Locations West Coast, Canada Quebec & Ontario conjugated States Canada & United States Canada & United States Canada Nova Scotia, Quebec & Ontario Halifax, Nova Scotia Nova Scotia-Halifax, Darthmouth, upper Tantallon Nova Scotia GeneralWolfville(2), Halifax(21) Canada General, Nova Scotia(6)-Halifax(5) No. Shops N/A Mainstream Mainstream Mainstream Mainstream 4 Coffee Shops & On The Shelf 1 3 Coffee Shops Trident Bookseller & Cafe java Factory Tim Hortens Second Cup Restaurant Coffee Shop & Retailer one degree Celsius seventy 360 As we tummy see from the above table, JU have some(prenominal) competitors across the line in the local market, Nova Scotia, and the wider market, Canada and US. Bergen and Peteraf (2002) suggest a two step competitor analysis framework when comparing...If you entreat to get a climb essay, order it on our website: Ordercustompaper.com

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